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our work
YWCA of Greater Milwaukee

For many years, we provided event management services for the YWCA’s Circle of Women, Leader Luncheon and Evening to Promote Racial Justice events, helping to raise millions of dollars. More recently, the firm was hired to develop updated collateral materials, including letterhead, pocket folder and annual report. The annual report’s theme was “Fueling Women’s Aspirations” and featured photography of the sun fueling the growth of sunflowers below. The report presented real stories about how the YWCA of Greater Milwaukee’s programs have helped Milwaukeeans in a powerful and meaningful way. Directed at the organization’s previous and potential donors, as well as community leaders, the piece followed the YWCA’s national brand standards and photography to create an eye-catching, budget-friendly, two-color report.