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Milwaukee Rescue Mission
For the organization’s 115th anniversary, Weiss & Company developed a 2008 advertising campaign on a limited budget to help increase awareness of the Rescue Mission, highlight the number of children it serves and increase donations. Traditional billboards, transit advertising, digital billboards, radio and TV were employed. As a result of these advertising tactics, as well as a focus on publicity, the Mission saw record-breaking contributions during the fiscal year. |