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Kennedy-Hahn Appliance
As agency of record for several years, we developed marketing plans to best reach consumer and builder/remodeler target audiences in Milwaukee, Madison and Appleton, Wisconsin. Our creative concepts were applied to all collateral materials and advertising (newspapers, magazines, trade publications, outdoor/billboard, radio, television and e-marketing). We also managed publicity efforts resulting in positive media attention.
Weiss & Company created special events (symposiums, cooking classes, wine tasting, product demonstrations) for Kennedy-Hahn’s showrooms geared to consumers and builder/remodelers, and designed to build relationships and drive sales. These events resulted in dramatically increased showroom traffic and a significant growth in Kennedy-Hahn’s internal database for potential sales. The company president called us “the best agency” he’d ever worked with. |